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Software can crack down on users who share Netflix accounts

12 January, 2019, 10:12 | Author: Ron Miles
  • The days of sharing Netflix passwords could be coming to an end

Many people are comfortable sharing their Netflix and other streaming service passwords with friends, however the popular streaming company is looking to crack down on account sharing. The software would combat "the rapid rise in account sharing between friends and families, turning it instead into a new revenue-generating opportunity for operators".

Synamedia Credentials Sharing Insight is available as a cloud or on-premise offering.

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Parks Associates predicts that almost $10 billion of pay-TV revenues and $1.2 billion of revenue from subscription-based streaming services will soon be lost to credential sharing each year.

- The best new TV and films on Netflix in JanuaryThe services can then choose what to do with the culprits, including making them upgrade to their own service or shutting the account down.

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The software uses artificial intelligence, machine learning, and behavioral analytics to look for activity it deems potentially fraudulent. It will train the AI-based system on factors such as location from where an account is being accessed from, what time it's used and for what duration, the content being watched, which device is being used, so on and so forth. The system can nonetheless work out if the logins occur when the user is on a holiday or the password is shared with a family member who lives away from home. While practices like these do instill a habit of paying up for the content consumed, we are still a long way behind when it comes to subscribing to certain OTT service provider. According to a report by Parks Associate, users' habit of sharing passwords of streaming services with their friends could dent a whopping $9.9 billion to the industry by 2021.

While the number of people one can share their Netflix account with depends on a personal plan, casual credentials sharing has become too expensive for the streaming service to ignore, a firm that can crack down on cheaters, has suggested.

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Synamedia aims to crack down on password sharers with a new system that streaming services can pay to access. It is already in trials with some pay-TV operators.

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