New study shows Nike sales increase 31 percent after releasing Kaepernick ad

10 September, 2018, 13:46 | Author: George Williams
  • New study shows Nike sales increase 31 percent after releasing Kaepernick ad

Nike's online sales have rocketed since the company revealed that former San Francisco 49ers quarterback Colin Kaepernick would be the face of its 30th anniversary "Just Do It" ad campaign.

"I think Nike is trying to get out ahead of it and trying to do something special and I think they've done that", Woods said. Similarly, Tiger Woods, who has been with Nike since 1996, said the ad was "a attractive spot".

In a recent open letter, American Sports icon and NBA basketball legend, Kareem Abdul Jabbar said: "It's been two years since Colin Kaepernick first took a knee to protest systemic racial injustice, especially police brutality, against people of color".

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Jerry C. Davis, the president of College of the Ozarks in Missouri, said on "Fox & Friends" Friday that Nike is "exploiting" the issue of national anthem protests by NFL players, including Kaepernick, in order to make money.

"What was Nike thinking?" the president wondered on Twitter shortly before 7 a.m.

"Nike's online sales actually grew 31% from the Sunday of Labor Day weekend through Tuesday, as compared with a 17% gain recorded for the same period of 2017", Marketwatch adds.

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Many people have been taking to social media to rip apart Carrey's celebratory artwork, as well as Nike's deal with Kaepernick.

But a new report from Edison Trends, a top advertising research firm, shows that Nike's new commercial pushed all the right buttons. Some fans responded to Kaepernick's sponsorship deal by cutting or burning gear with Nike's signature swoosh logo.

Two-time Academy Award victor James Woods publicly dropped stock in the company and encouraged others to do the same.

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Other NBA players in recent years have worn shoes with messages that say "R.I.P. Trayvon Martin" and "Sideline Racism", as well as images of Ebenezer Baptist Church, where the Rev. Dr. Martin Luther King, Jr., preached. Kaepernick has filed a grievance against the National Football League and its owners alleging they have colluded not allow other teams to sign him after the 49ers released him. "If Nike really does believe that law enforcement in this country is unfair and biased, I think we will look around".

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